COMMERCE EXECUTIVE & STRATEGIC ADVISOR
20+ years leading integrated digital marketing, omni-channel retail, DTC, and performance strategy—from startup to enterprise scale. Proven operator and trusted CEO partner.
Work History
CAPABILITIES
Managing up to $170M P&L oversight, orchestrating corporate operating cadences, securing venture fundraising ($3.5M Seed), and aligning multi-million dollar budgets to strategic vision.
Integrating Web, Wholesale, and Retail channels. Proven track record of delivering triple-digit revenue growth by linking top-of-funnel marketing investments directly to down-funnel purchase behavior.
Architecting end-to-end commerce structures using Shopify Plus, Klaviyo, JOOR, OMS, and 3PL. Building advanced data analytics functions from scratch to drive enterprise BI.
ABOUT ME
I am a commerce leader with a rare 360-degree perspective, having sat on every side of the table—as a founder, brand executive, software consultant, agency partner, and on the investment side.
True retail success rarely happens in a vacuum; it requires seamless collaboration across these distinct worlds. My edge lies in my ability to navigate and align these moving parts.
From securing capital and launching products from scratch to building high-performing teams and optimizing complex tech stacks, I’ve done it all. I thrive at the intersection of talent, tech, and process, turning operational complexity into scalable growth.
